Behind the Cause

CEO + Founder

In 2011, mental health advocate and fashion model Carmen Martinez tragically lost her best friend Latrece Bell to suicide. In her journey of healing, she found solace in fashion and fitness activities. She partnered with community leader and attorney Kevin Murray to create Fashion Fitness Swim – and annual fundraising event centered around fashion and community. As the visionary leader and creator of Fashion Fitness Swim, Carmen leads the brand’s strategic direction, creative campaigns, and long-term impact, also serving as Director of Media Strategy & Creative Communications.

Carmen Martinez is a University of Houston graduate with a focus in Business Management and Marketing. With over 15 years of experience in experiential marketing, event planning, team building, and public speaking, Carmen has worked with NAMI (National Alliance on Mental Illness) and as Special Events Manager for AFSP (American Foundation for Suicide Prevention). She continues to raise awareness by sharing her story. A seasoned model with runway and commercial bookings, she enjoys teaching at the Neal Hamil Agency. She promotes self-care, body positivity, and mental wellness.

“Fashion Fitness Swim (FFS) is more than a runway show. It is a year-round cultural and wellness campaign built around the visibility, health, and healing of men especially within our Black, Brown communities. I launched it as a tribute to the life of my best friend and has become a living platform that tells real stories through style, conversation, and movement. Each summer, we close our season with a powerful fashion experience highlighting local designers, diverse models, and community leaders. Our team is so happy to continue supporting the community with a series of intentional activations designed to engage and educate.” ....with hope, Carmen Martinez

Meet the FFS Team

Director of Development & Strategic Partnerships

Attorney & Community Leader

Kevin Murray is an attorney, real estate developer, film producer and philanthropist. Calling Houston his home for over 25 years, he built a successful law practice specializing his practice in all areas of civil litigation with a high concentration in personal injury, real estate and entertainment law. Murray is also a television and film executive producer. Recently he was the executive producer of three feature films, River Runs Red (starring Taye Diggs, George Lopez and John Cusack), Hell On The Border (starring David Gyasi, Frank Grillo and Ron Pearlman) and A Day To Die (starring Bruce Willis, Leon, Kevin Dillion, Johnny Messner and Frank Grillo). River Runs Red was released in November 2018, Hell on the Border was released in December 2019 and A Day To Die is due to be released in March 2022. Currently, he has several television projects in various stages of production. In the past, Murray has been featured on KPRC Click2Houston and his radio show was part of the IMPACT Houston Live series on KTSU 90.9. He has also been featured in numerous newspapers and magazines. He supports many philanthropic endeavors within our city. He has received the Presidential Lifetime Awards for all his efforts.

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Director of Production & Vendor Experience

Director of Development & Strategic Partnerships

CHIROPRACTOR & PSYCH NP

Dr. MaryBeth Asenime, a proud Texan with Nigerian roots, discovered her passion for chiropractic care after witnessing its profound impact on her uncle’s recovery from severe back pain. Inspired by the power of natural, conservative healing, she shifted her career path to become a Chiropractor, dedicating herself to

CHIROPRACTOR & PSYCH NP

While practicing chiropractic care, Dr. Asenime began volunteering within the veteran community, where she noticed a significant connection between chronic pain and mental health challenges. Driven to provide more comprehensive care, she expanded her expertise to become a Psychiatric-Mental Health Nurse Practitioner (PMHNP). In this role, she integrates mental health support with physical wellness, addressing the full spectrum of her patients' needs.

As a fitness enthusiast, Dr. Asenime incorporates movement and exercise into her holistic approach to healing. She firmly believes in the power of fitness not only to enhance physical strength but also to improve mental clarity and emotional resilience. Her mission is to educate and empower individuals to harness the natural healing potential of their body and mind through chiropractic care, mental health support, and active living.

Outside of her practice, Dr. Asenime enjoys sports, volunteering, and spending quality time with her family. She remains deeply committed to helping every patient achieve their healthiest, happiest self.

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Director of Guest Experience & Operations

CONTENT CREATOR/BLOGGER

Tatiana Vazquez has been a dedicated volunteer with Fashion Fitness Swim since its inception. As the event approaches its fifth anniversary in 2025, she remains deeply committed to coordinating guest logistics and ensuring a seamless experience. She leads a team of experienced industry professionals, bringing over 17 years of expertise in the promotional and event space. Among the many events she has been involved with, Fashion Fitness Swim is the one she supports every year.

Her passion for mental health advocacy is a driving force behind her involvement, as she has personally faced challenges with depression and anxiety. Through this event, she finds a meaningful way to give back and raise awareness.

Beyond her volunteer work, Tatiana is a 33-year-old Colombian-American and a proud woman in STEM. She holds an undergraduate degree in Petroleum Geology and a Master’s in Data Analytics. Currently, she works as a software consultant, specializing in application development. In her free time, she enjoys traveling—having explored 29 countries so far—as well as writing for her travel blog and staying active through workouts.

Instagram: @tatsvch

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Director of VIP Relations & Community Engagement

Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

FOUNDER CHAMPIONS CLUB

Elva Trevino, a Houston-based entrepreneur, community activist and healthcare and entertainment visionary, was honored with the 2024 Houston Mayor's Hispanic Heritage Award for her contributions to arts in the community. Her work spans health, fitness, and the entertainment industry, where she has revitalized initiatives like FIT Houston and the International Entertainment Partnership, uniting leaders across cultures and generations. Recognized as one of the Top 100 Visionaries in Healthcare, Elva has mentored Grammy and Emmy winners, business leaders, and youth, guiding them to peak performance and transformative success. An advocate for mental health and diversity, she has championed Latino rights in Washington, D.C., and serves on boards and committees such as the Alley Theatre El Zócalo, Fit Houston, International Entertainment Partnership and the Latin Grammys. Elva's trailblazing spirit continues to inspire and empower communities across Houston and beyond.

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Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

Maria Camila Carvajal Olaya is a Colombian-born, Houston-based runway model, actress, model director, event coordinator, and social media manager. Petite in stature but powerful in presence, Maria Camila first found strength and discipline through sports. After college and overcoming multiple injuries, she rediscovered herself in the ente

Passionate about storytelling and representation, she now uses her platform to inspire both younger Hispanic and Latino generations and to connect with older ones. With a unique perspective shaped by her heritage and journey, Maria Camila is on a mission to help reshape the entertainment industry—proving that it’s possible to look like her, come from where she’s from, and thrive in fashion and acting. Her work is not just about personal success—it’s about creating space for others and redefining what’s possible.

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FFS Mission

OUR STORY

MENTAL HEALTH BENEFITS OF THE SUMMER

OUR MISSION

Fashion Fitness Swim: a year-round campaign rooted in men’s health, cultural celebration, and community care.

Fashion Fitness Swim is a Houston-based initiative dedicated to shifting how we talk about and show up for men’s health. Now entering its 6th year, FFS has expanded from a single runway show into a growing year-round platform of

Fashion Fitness Swim: a year-round campaign rooted in men’s health, cultural celebration, and community care.

We use creative storytelling, wellness events, and cultural moments to highlight and honor men who are prioritizing their mental, physical, and emotional health especially within Black and Brown communities. Throughout the year, we host intentional activations during Black History Month, Mental Health Awareness Month, Men’s Health Month, Hispanic Heritage Month, and Suicide Prevention Awareness Month all leading into our annual summer runway experience event. At the center of it all is the belief that visibility saves lives. We are Rooted in Culture. Focused on Care. And continue to Create Space for Men to Be Seen, Heard, and Supported.

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OUR MISSION

MENTAL HEALTH BENEFITS OF THE SUMMER

OUR MISSION

Fashion Fitness Swim is a 360 campaign celebration of health, wellness, and community where fashion, fitness, and culture come together with purpose to inspire real change. From cultural expression on the runway to wellness workshops, we aim to spark true wellness and build stronger communities.

Held each June, our main show shines a light

Held each June, our main show shines a light on men’s mental health and raises vital funds for suicide prevention by creating space where emotional and physical well-being are honored side by side, promoting summer positivity through active living and meaningful connection.

Through a diverse runway, open conversations, and wellness resources, we uplift local creatives, celebrate multicultural expression, and highlight the work of local entrepreneurs who are shaping wellness, fashion, and community from the ground up.

We also extend these conversations year-round through digital campaigns and community initiatives centered on mental health and suicide prevention during key moments throughout the year.

Our mission is to spark honest dialogue, offer real support, and encourage men to care for themselves in every way because wellness is more than appearance, it’s how we feel, connect, and show up.
Every man deserves the space to heal, grow, and be heard.

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MENTAL HEALTH BENEFITS OF THE SUMMER

One of the many benefits of the summer is the positive effect that it has on many people’s mental health. The sun gives us more vitamin D, which raises energy levels and just simply makes us feel happier. More than just getting Vitamin D, sunny weather can have a positive impact on mental health and mood. By getting out, for at least 30 minutes, the positive impact of warm, sunny weather can have on mental health and mood is real. This type of weather opens the doors to countless ways of being active, while enjoying the great outdoors. From walks and jogs, to hikes, bike rides, swimming, Frisbee throwing, outdoor yoga, badminton, soccer and the list goes on and on! There are numerous ways to get more active on a daily basis in the summer months. Health wise you strengthen your bones through physical activity, your heart, your immune system, muscles and more! With the ease of the summer months, take some time out for yourself. Take a calming walk by yourself, and use that time to meditate or reflect.

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JUNE: Men'S Health Month

BRINGING AWARENESS Men's health Facts

BENEFITS OF PHYSICAL ACTIVITY

During The Month Of June Celebrated each year, Men’s Health Month brings awareness to the health issues all men face. Hosted by Men’s Health Network since 1992, the month is dedicated to enriching men’s health and wellness through a broad spectrum of national screening and educational campaigns. Did you know that men, on average, die almost five years earlier than women? Part of the reason is that men are more reluctant to go to the doctor, according to menshealthmonth.org. In fact, studies show that women go to the doctor twice as much as men. Additionally, Men’s Health Network notes that certain conditions are more prevalent in men, which patients and their doctors should keep an eye on through regular appointments. Thus, the purpose of Men’s Health Month is to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men. It brings awareness to the health issues all men face. It gives the healthcare community the enhanced opportunity to enrich men’s health and wellness through a broad spectrum of national screening and educational campaigns.

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BENEFITS OF PHYSICAL ACTIVITY

BRINGING AWARENESS Men's health Facts

BENEFITS OF PHYSICAL ACTIVITY

Regular physical activity is one of the most important things you can do for your health. Being physically active can improve your brain health, help manage weight, reduce the risk of disease, strengthen bones and muscles, and improve your ability to do everyday activities. Understanding the benefits of physical fitness and knowing how active you should be can help you maintain good health and improve your overall quality of life. There are numerous health advantages to physical fitness. Regular exercise and physical activity promotes strong muscles and bones. It improves respiratory, cardiovascular health, and overall health. Staying active can also help you maintain a healthy weight, reduce your risk for type 2 diabetes, heart disease, and reduce your risk for some cancers. In other words, staying active is a crucial part of maintaining good health and wellness.

Physical Aspect of Men’s Health

Studies show that men are less likely than women to seek medical care and are more likely to choose unhealthy behaviors. This month is a good opportunity to talk to your loved ones about healthy habits that can lower their risk for health problems.

Get an annual preventive care check-up. Even if you feel fine, a regular check-up can help catch small health problems before they become big ones. Your doctor can recommend any screenings or tests you may need, like colorectal cancer screenings or blood sugar testing.
Eat a heart-healthy diet. As the saying goes, ”We are what we eat!”. Make a commitment to learn about nutrition and focus on a healthy diet. This includes plenty of whole grains, lean proteins, fruits, and vegetables. Try making half your plate fruits and veggies.

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BRINGING AWARENESS Men's health Facts

There is a crisis in men’s health. Because of poor health habits, lack of health insurance, failure to seek medical attention, and dangerous occupations, men live sicker and die younger than women. On average, men in the United States die 6 years earlier than women and are at higher risk for many serious diseases including heart disease, cancer, diabetes, suicide, accidents, and diseases of the kidney and liver. In addition, men experience unique health problems that do not affect women, like prostate cancer.

As a result, all of us need to better understand how the unique environments, cultures, histories, and circumstances of racial and ethnic minorities impact their overall health.

Men’s health is not just a ‘man’s issue,’ it is a family issue.

Men’s health can impact everyone around them: wives, mothers, daughters, and sisters, etc.

Men are significantly less likely than women to see a doctor or report symptoms to a health care provider. Only 60 percent of men go to the doctor for a yearly, routine check up, and 40 percent won’t go until something is seriously wrong.

Prostate cancer is the second leading cause of cancer deaths for men in the United States. A man is 2 to 3 times more likely to get prostate cancer if his father, brother or son had it. Talk to your doctor about having PSA and DRE levels checked.

Men’s Mental Health-The Mind/Body Connection

Mental health is an important determinant of overall health and quality of life at every age. Although men are more likely to suffer “deaths of despair,” including alcoholism, overdose, and suicide, they are far less likely than women to seek out mental health services. Undiagnosed and untreated mood disorders in young men are associated with impaired learning, risk-taking behaviors, the use of substances, and violence. Adult men with chronic diseases like diabetes and cardiovascular disease have worse outcomes when they also suffer from depression, and depression is associated with decreased longevity in older men.

Men should be aware of the symptoms of depression and anxiety and know when it is time to seek help. Opening up about mental health and normalizing a discussion around depression, anxiety, and suicide risk is something that men can do for themselves and for each other.

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Behind the Cause

CEO + Founder

Meet the FFS Team

Director of Development & Strategic Partnerships

Director of Development & Strategic Partnerships

Director of Production & Vendor Experience

Director of Development & Strategic Partnerships

Director of Guest Experience & Operations

Director of VIP Relations & Community Engagement

Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

Maria Camila Carvajal Olaya - Director of Runway Programming & Talent Management

FFS Mission

OUR STORY

MENTAL HEALTH BENEFITS OF THE SUMMER

OUR MISSION

Fashion Fitness Swim: a year-round campaign rooted in men’s health, cultural celebration, and community care.

Fashion Fitness Swim: a year-round campaign rooted in men’s health, cultural celebration, and community care.

OUR MISSION

MENTAL HEALTH BENEFITS OF THE SUMMER

OUR MISSION

MENTAL HEALTH BENEFITS OF THE SUMMER

MENTAL HEALTH BENEFITS OF THE SUMMER

MENTAL HEALTH BENEFITS OF THE SUMMER

JUNE: Men'S Health Month

BRINGING AWARENESS Men's health Facts

BENEFITS OF PHYSICAL ACTIVITY

BENEFITS OF PHYSICAL ACTIVITY

BRINGING AWARENESS Men's health Facts

BENEFITS OF PHYSICAL ACTIVITY

Physical Aspect of Men’s Health

BRINGING AWARENESS Men's health Facts

BRINGING AWARENESS Men's health Facts

BRINGING AWARENESS Men's health Facts

Men’s Mental Health-The Mind/Body Connection

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